Australian TV Channel Debuts Aboard Princess Cruise Ships


A new TV channel broadcasting live sport, news, current affairs, drama and lifestyle programmes is being added to a number of Australia-based ships in the Princess Cruises fleet. The channel, called Prime Australia, will air 24 hours a day aboard seven Princess vessels, including Sun Princess, Sea Princess, Dawn Princess, Diamond Princess and Golden Princess; bringing passengers the very latest news, sport and drama from Down Under.

Prime Australia is the first dedicated Australian TV service broadcast on Princess Cruises’ ships, a fact which highlights the line’s growing interest in the Australian cruise market. The channel features around-the-clock coverage of major news, current affairs and sports stories, and will broadcast the full season of the AFL as well as the NAB Cup live for the enjoyment of all guests aboard the aforementioned ships.

The new channel will not disrupt other services in Princess’ current TV programming schedule, and Sports 24 will continue to broadcast live sports action in bars and restaurants across the ships.

Other programmes set to be broadcast on Prime Australia include Redfern Now, Foreign Correspondent and Thai Street Food with David Thompson, as well as regular bulletins from ABC News.

Stuart Allison, vice president of Princess Cruises Australia and New Zealand, said: “We know how passionate Aussies are about their sport and a lot of our guests like to stay up to date with current affairs while they holiday with us, so we’re thrilled we can now bring them all the action from two additional sporting codes and news from home whether they’re cruising around New Zealand, Asia, the South Pacific or the world.”

For more of the latest news from Princess Cruises, be sure to check out the rest of the Cruise1st Australia blog, here. Alternatively, if you’re interested in booking a cruise with us, visit the Cruise1st Australia website.


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